Emerging Trends in Indian Tourism and Hospitality: Transformation and Innovation

By: Dr U N Shukla | Dr Sharad Kumar Kulshreshtha
  • ISBN: 978-93-83419-76-0
  • Publication Date: May 2019
  • Dimension: 8.5 x 11 in.
  • Binding: Hardback
  • Pages: 374


The book insights into the various issues, aspects, potentials, prospects and challenges of tourism and
hospitality sector in India in the age of technological transformation and innovations. It highlights the
various cutting edge emerging concepts, practices, policies, marketing strategies of tourism, hospitality
and aviation industry in India.

The book explores new innovations and key practices in the Indian tourism and hospitality industry. It
creates a knowledge base for the students, academicians, researchers and industry practitioners by
analyzing the real research gaps and latest developments, trends, and research in the Indian tourism sector.

The book also discusses recent initiatives taken by the Government of India to boost this particular sector.
The book covers a very important part of syllabus of higher education programmes in tourism like MBA
(Travel Tourism), MTTM, MTM (IGNOU), MTA, BTS, BTA.

About the Author

Dr U N Shukla

Dr U N Shukla is an Associate Professor at the Institute of Tourism and Hotel Management, Dr. Bhimrao Ambedkar University, Agra (UP).

Dr Sharad Kumar Kulshreshtha

Dr Sharad Kumar Kulshreshtha is an Assistant Professor at the Department of Tourism and Hotel Management, North‐Eastern Hill University (A Central University), Shillong.