The Sage Handbook of Political Marketing

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DOI:

https://doi.org/10.1063/9780735421967_001

ISBN:

9780735421967

August 2025 | 648 pages

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USD $35.78

The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Americanisation and professionalisation of campaigning styles.

Since the start of the new millennium, however, political marketing has transformed into a data-driven, specialized profession. With increasing digitalisation and the advent of AI, political marketing involves personally targeted, evidence-based messaging with real-time engagement and sentiment analysis. This approach is not limited to democratic regimes but is also widely adopted by authoritarian states worldwide.

The handbook addresses the global perspectives on political marketing, covering a myriad of contexts, cultures, and regimes. It encompasses insights into political marketing in regions seldom discussed in the literature, including Zimbabwe, Japan, India, Hong Kong, and Ukraine. These chapters enrich the debate on political marketing’s impact on democracies and its use in non-democratic societies.

Organized into four parts, the handbook covers strategy, propaganda, digital evolution, ideology, and contemporary practices in political marketing. It explores topics such as the marketing of ideology, the impact of the internet and social media, the use of AI in political marketing, and the role of fake news and disinformation in campaigns. The handbook addresses the use of political marketing techniques in crisis management, political branding, the measurement of political marketing effects, and political marketing use outside of electoral campaigns.

The Sage Handbook of Political Marketing is an essential resource for scholars, practitioners, students, and politicos in general, seeking to understand the complexities of political marketing. It provides a comprehensive and nuanced exploration of the field, equipping readers to engage with the theoretical and practical aspects of political marketing in a rapidly changing world.

Part 1: Strategy in Political Marketing: Orthodox and Occidental Perspectives
Part 2: Political Marketing, Propaganda, and Digital Evolution: Global South and Eastern European Perspectives
Part 3: Ideology in Political Marketing: Advocacy, Movements, Lobbying, and Public Diplomacy
Part 4: Contemporary Political Marketing: Cybercampaigning, Fake News and Social Media

Simon Deleonibus was chief scientist with CEA-Leti, a technology research unit of French Alternative Energies and Atomic Energy Commission, where his research focused on architectures of micro- and nanoelectronic devices. He retired in January 2016. Before joining CEA-Leti in 1986, he was with Thomson Semiconductors (1981–1986), where he developed advanced microelectronic devices and products. He obtained his PhD in Applied Physics from Paris University, France (1982). He is a visiting professor at the Tokyo Institute of Technology, Japan, since 2014; National Chiao Tung University, Taiwan, since 2015; and Chinese Academy of Sciences, China, since 2016. He is a distinguished CEA research director (2002), IEEE distinguished lecturer (2004), fellow of the IEEE (2006), and emeritus fellow of the Electrochemical Society (2015). Dr. Deleonibus is a recipient of the titles Chevalier de l’Ordre National du Mérite (2004), Chevalier de l’Ordre des Palmes Académiques (2011), the Grand Prix de l’Académie des Technologies (2005) and IEEE Cledo Brunetti Award (2022).

“This comprehensive work offers a deep dive into the evolution of information and communication technologies, highlighting their pivotal role in human progress. It eloquently discusses the transformative impact of technological advancements, from ancient tool-making to modern nanosystems, and emphasizes the importance of sustainable integration and ethical considerations in the ongoing development of intelligent systems. A thought-provoking read that underscores technology’s intricate relationship with society.”
~Prof. Mansun Chan, Hong Kong University of Science & Technology, Hong Kong

“An illuminating journey through the realms of nanotechnology, electronics, biology, and artificial intelligence, this book is a captivating blend of knowledge and entertainment. A must-read for anyone passionate about the past and future of these cutting-edge fields.”
~Prof. J. Joshua Yang, University of Southern California, USA

“An excellent review on state-of-the-art intelligent nanosystems bridging the gap between historical aspects and future challenges, written by experts in the field. A must read for scientists and engineers concerned about sustainability, energy conservation, environmental issues and life cycle control of present-day and future micro- and nanoelectronics applications and systems.”
~Prof. Cor Claeys, KU Leuven, Belgium

The book enquires how far the participatory institutions and spaces are inclusive of the urban poor through a case study of Chandannagar city in West Bengal. It focuses on the formal and informal institutions and spaces of participation, their linkages and representation of urban poor in them. The book focuses on local politics in Chandannagar, its actors (the Councillors, ward committee members etc), the urban poor’s interaction with the actors and structures of governance and the outcomes that emerge. In doing so, it tries to illuminate the different strategies adopted by poor residents to negotiate the terrain of local governance and politics to stake their claims to rights.

The study tries to draw lessons for the citizenship practices of the poor, by locating participation in the dynamic and contentious terrain of local politics and governance.

Participatory Urban Governance and Contestations in Local Politics

Name: Participatory Urban Governance and Contestations in Local Politics
Brand: COPAL
SKU: 14

SKU: 14

₹2,495.00

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Anurima Mukherjee Basu

The Sage Handbook of Political Marketing

Chapter 1

Chapter 1

Participatory Urban Governance and Contestations in Local Politics

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