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The Sage Handbook of Political Marketing

By (Author Name)

ISBN:

9780735421967

August 2025 | 648 pages

Purchasing options

USD $35.78

The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Americanisation and professionalisation of campaigning styles.

Since the start of the new millennium, however, political marketing has transformed into a data-driven, specialized profession. With increasing digitalisation and the advent of AI, political marketing involves personally targeted, evidence-based messaging with real-time engagement and sentiment analysis. This approach is not limited to democratic regimes but is also widely adopted by authoritarian states worldwide.

The handbook addresses the global perspectives on political marketing, covering a myriad of contexts, cultures, and regimes. It encompasses insights into political marketing in regions seldom discussed in the literature, including Zimbabwe, Japan, India, Hong Kong, and Ukraine. These chapters enrich the debate on political marketing’s impact on democracies and its use in non-democratic societies.

Organized into four parts, the handbook covers strategy, propaganda, digital evolution, ideology, and contemporary practices in political marketing. It explores topics such as the marketing of ideology, the impact of the internet and social media, the use of AI in political marketing, and the role of fake news and disinformation in campaigns. The handbook addresses the use of political marketing techniques in crisis management, political branding, the measurement of political marketing effects, and political marketing use outside of electoral campaigns.

The Sage Handbook of Political Marketing is an essential resource for scholars, practitioners, students, and politicos in general, seeking to understand the complexities of political marketing. It provides a comprehensive and nuanced exploration of the field, equipping readers to engage with the theoretical and practical aspects of political marketing in a rapidly changing world.

Part 1: Strategy in Political Marketing: Orthodox and Occidental Perspectives
Part 2: Political Marketing, Propaganda, and Digital Evolution: Global South and Eastern European Perspectives
Part 3: Ideology in Political Marketing: Advocacy, Movements, Lobbying, and Public Diplomacy
Part 4: Contemporary Political Marketing: Cybercampaigning, Fake News and Social Media

Umballa to Ambala: A Tale of Twin Cities
The book "Umballa to Ambala: A Tale of Twin Cities" unfolds a visual journey of twin cities through time, tracing their transformation from a historic past to a vibrant present. It captures the essence of the cities not just through facts but through the layered stories hidden in their streets, people, and traditions. Heritage monuments, temples, and colonial landmarks speak of a rich cultural legacy, while the city’s evolving commerce and industries narrate its spirit of progress.
 
The book celebrates Ambala’s diverse art forms, its cuisine that carries flavours of history, and its sporting traditions that shaped local pride. Through rare visuals and photographs, landscapes come alive, offering glimpses of both the old charm and the modern dynamism. Each chapter peels back a layer, revealing the rhythm of daily life intertwined with historical depth.
 
More than a chronicle, it is an exploration of memory, identity, and belonging. Designed as a visual tribute, the book brings together culture and continuity in an engaging format. It is an invitation to rediscover Ambala—a city where past and present co-exist in harmony, creating an ever-evolving story.

Umballa to Ambala: A Tale of Twin Cities

₹3,495.00Price
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  • Aradhana Jindal has more than 3 decades of professional experience in architectural practice, academia, administration, and research. As Principal Architect at Jindals Consortium, Ambala, she has led the design and supervision of a wide range of projects, including schools, colleges, residential developments, industrial facilities, engineering and medical colleges, stadiums, guest houses, hospitals, and nursing homes.

    As an academic, she has served as Professor, Head of Department, and Principal at several leading regional colleges, and held key administrative positions during a 10.5-year tenure at MM School of Architecture.

    Her research focuses on thermal comfort, and several of her papers have been published in national and international journals. 

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