Profit Paradox: How Sustainability Became Your Only Strategy is a comprehensive guide designed to bridge the gap between traditional business practices and the evolving demands of a sustainable global economy.. The book explores how sustainability has transitioned from a niche "corporate social responsibility" (CSR) activity into a core strategic imperative for modern organizations.
The text is grounded in the Triple Bottom Line (TBL), which emphasizes that true organizational success is measured by its impact on People, Planet, and Profit.. It provides a detailed roadmap for integrating the United Nations Sustainable Development Goals (SDGs) into core business strategies to drive innovation and long-term value.
Beyond theory, the book provides a Roadmap for Implementation, addressing the cultural and leadership changes required to embed sustainability into an organization's "DNA.". It features in-depth case studies, including a detailed analysis of Nestlé’s "Creating Shared Value" (CSV) model, and discusses lessons learned from corporate failures and "greenwashing.
This book is intended for students, business leaders, and policymakers seeking to understand the systemic nature of global challenges and the practical tools available to build resilient, ethical, and future-proof organizations.
Profit Paradox: How Sustainability Became Your Only Strategy
Dr. Varadaraj Aravamudhan is a Professor of Organizational Behavior and Human Resources (OB&HR) in the Department of Management Studies at Alliance University, Bengaluru. With 22 years of diverse professional experience, his background spans academia, manufacturing, administration, and marketing.
With over 20 years of experience across the textile manufacturing sector and academia, Dr. Ananth S. is a recognized expert in garment and fabric operations. His core competencies include lean operations, merchandising, and global logistics. Beyond teaching, he is a Certified Systems Auditor who actively consults on ERP implementation and organizational system design.
K. Mohanasundaram serves as an Assistant Professor at the Alliance School of Business, Alliance University, Bengaluru. With a career spanning over 23 years, he has developed extensive pedagogical expertise in Quantitative Techniques and Operations Research. His teaching portfolio includes core analytical subjects such as Business Statistics and Analytics, as well as operational specializations like Supply Chain Management, Lean Operations, and Total Quality Management (TQM).