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​The Sage Handbook of Political Marketing

By (Author Name)

DOI:

ISBN:

9780735421967

August 2025 | 648 pages

Price

USD $35.78

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The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Americanisation and professionalisation of campaigning styles.

Since the start of the new millennium, however, political marketing has transformed into a data-driven, specialized profession. With increasing digitalisation and the advent of AI, political marketing involves personally targeted, evidence-based messaging with real-time engagement and sentiment analysis. This approach is not limited to democratic regimes but is also widely adopted by authoritarian states worldwide.

The handbook addresses the global perspectives on political marketing, covering a myriad of contexts, cultures, and regimes. It encompasses insights into political marketing in regions seldom discussed in the literature, including Zimbabwe, Japan, India, Hong Kong, and Ukraine. These chapters enrich the debate on political marketing’s impact on democracies and its use in non-democratic societies.

Organized into four parts, the handbook covers strategy, propaganda, digital evolution, ideology, and contemporary practices in political marketing. It explores topics such as the marketing of ideology, the impact of the internet and social media, the use of AI in political marketing, and the role of fake news and disinformation in campaigns. The handbook addresses the use of political marketing techniques in crisis management, political branding, the measurement of political marketing effects, and political marketing use outside of electoral campaigns.

The Sage Handbook of Political Marketing is an essential resource for scholars, practitioners, students, and politicos in general, seeking to understand the complexities of political marketing. It provides a comprehensive and nuanced exploration of the field, equipping readers to engage with the theoretical and practical aspects of political marketing in a rapidly changing world.

Part 1: Strategy in Political Marketing: Orthodox and Occidental Perspectives
Part 2: Political Marketing, Propaganda, and Digital Evolution: Global South and Eastern European Perspectives
Part 3: Ideology in Political Marketing: Advocacy, Movements, Lobbying, and Public Diplomacy
Part 4: Contemporary Political Marketing: Cybercampaigning, Fake News and Social Media

Transforming Cities: Insights for Planning Sustainability & Ecological
Towns and cities are viewed as modified, human-dominated ecosystems which require a flow of resources from where energy, water, and materials are extracted, and concentrated wastes are released, which are then detoxified and absorbed by nature. Efforts to increase the reuse and recycling of waste materials can be seen as shifting the ecosystem into a more cyclic form, closer to the pattern of natural ecosystems. As natural landscapes are transformed, some areas get isolated and lose connectivity from other areas, and start functioning in silos, affecting performance and overall resilience in the deliverance of ecosystem services. Undervaluing the ecosystem services has led to patterns of unsustainable resource usage, resulting in environmental degradation. 
 
The book Transforming Cities: Insights for Planning Sustainability & Ecological Restoration focuses on protecting the essential benefits nature provides to create sustainable habitats, including clean air, water purification, pollination, and climate regulation. Ecosystem services need to be integrated into land-use planning for their role in supporting livelihoods and ecotourism, nutrient recycling, soil formation, and climate change mitigation. Chapters include an urban water sustainability assessment using a metabolic approach; water conservation and management using indigenous practices in the Thanjavur district; an impact assessment of coastal development for Daman in the context of climate change; and the role of ecosystem services in climate change adaptation.

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  • Dr. Nirmita Mehrotra is a prominent academician and administrator at Gautam Buddha University (GBU), Greater Noida. She currently serves as the Head of the Department of Architecture & Planning within the School of Engineering. As a faculty member and administrator, her work bridges the gap between traditional architecture and modern sustainable urbanism.

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